Carrollton, TX — The City of Carrollton proudly announces that Robert Earl Keen will headline Festival at the Switchyard’s 2010 Saturday night entertainment lineup. His “The Road Goes On Forever” is — some say—one of the greatest country music songs ever recorded and is just one of the many hits this South Texas, singer-songwriter has written.

Keen began playing and performing on the front porch of a rent house in 1974, where good friend and neighbor Lyle Lovett often played along. His last album, The Rose Hotel, was released in September, 2009, and ranked among Country’s top 20 albums.

Keen joins a previously announced Festival lineup of Polyphonic Spree and the Old 97s, who will be featured on Friday night.  The inaugural, two-day, outdoor event takes place October 22-23, 2010 on the downtown Carrollton Square. The site, just east of I-35 on the south side of Belt Line Road, is mid-way between George Bush Turnpike and LBJ Freeway. In addition to the exciting concerts by Keen, Polyphonic Spree, and the Old 97’s, great food, beer and wine, arts and crafts, live entertainment, interactive games, and activities for smaller children are planned.

Additional information about sponsorship and vendor opportunities, as well as entertainment updates and Festival information, is available at: http://carrolltonfestival.com or http://facebook.com/CarrolltonFestival.

Those interested in becoming a sponsor or vendor, should call 214-382-2650 x130 or contact sponsorship@carrolltonfestival.com.

Carrollton, TX — Polyphonic Spree will join the Old 97’s as part of the 2010 Festival at the Switchyard talent lineup, the City of Carrollton announced today. The self-described “choral symphonic rock” group was inspired by 70’s experimental rock bands ELO (Electric Light Orchestra) and Dallas’ St. Andrew’s Presbyterian Church choir. The band, which has opened for David Bowie’s “Reality Tour” and been featured in popular TV shows, consists of 23 robe-clad vocalists and musicians.

The Dallas area group, which debuted in 2000, have been described as a combination of the Beach Boys and the Flaming Lips, with a dash of Godspell.  

The inaugural, two-day, outdoor event takes place October 22-23, 2010 on the downtown Carrollton Square. The site, just east of I-35 on the south side of Belt Line Road, is mid-way between George Bush Turnpike and LBJ Freeway. In addition to concerts, great food, beer, wine, arts and crafts; youth-specific live entertainment, interactive games, and activities for smaller children are planned.

The event’s central location, combined with extensive promotion through radio, print, and social media, will create brand awareness opportunities for sponsors.  Further information about sponsorship and vendor opportunities, as well as entertainment updates and festival information are available at: http://carrolltonfestival.com or http://facebook.com/CarrolltonFestival.

Those interested in direct sponsorship sales should contact sponsorship@carrolltonfestival.com or call 214-382-2650 x130.

To Play Carrollton Fall Event

Carrollton, TX — The City of Carrollton is pleased to announce that Alternative Country music favorites, the “Old 97s,” have been signed to play at Festival at the Switchyard, the City’s new signature event that takes place in October. Known as a great “live” band, The Old 97s formed in Dallas in 1993, and are counted among the pioneers of the genre. They were Influenced by The Kinks, The Beatles, The Pixies, David Bowie, Merle Haggard, and Johnny Cash (“Wreck of the Old ‘97” was one of Cash’s greatest hits—hence the band’s name).

The unique, new, railroad-themed event debuts October 22-23, 2010 and is slated to be held annually. The broad appeal of low admission price, big-name entertainment, family-friendly activities, and central location are expected to draw big crowds from the more than 2.8 million Metroplex residents who live within a 30-minute drive.

The two-day, outdoor event will be held just east of I-35 on the South side of Belt Line Road, between the George Bush Turnpike and LBJ Freeway. In addition to a great lineup of live music, great food, beer, wine, arts and crafts, there will be youth-specific live entertainment and interactive games and activities for younger children and teens.

Exclusive sponsorship opportunities remain open through May 31. Carrollton’s central location and accessibility, combined with extensive promotion through radio, print, and social media, will create extensive brand awareness for sponsors.

For additional information about the Festival, sponsorship or vendor opportunities; or to get the latest entertainment updates, visit:  http://carrolltonfestival.com or http://facebook.com/CarrolltonFestival.

For additional sponsorship information, contact sponsorship@carrolltonfestival.com or call 214-382-2650 x130.